Bluechel
One Too Many
- Messages
- 1,277
But their collabs are... many times... superb.I think their abysmal stock pics might have something to do with it.
But tbh, I also think they’re one of those few brands that dgaf about mass market appeal, they just wanna cater to the bike riding market.
And that’s likely why they don’t bother with diffusion lines like schott, or sell them at mainstream clothing stores like norstrom.


