Apparel Arts Vol. V No. 1A: Fall 1934

[Flat Foot Floey]

Mr Freedom also has some shirts with this diamond / rhomb on stripes pattern. Makes me drool but I couldn't afford them. Hello, Luxire: Please find this fabric

 

[Chasseur]

Wow some great stuff in this one. Thank you for taking the time.

 

[Benny Holiday]

Guttersnipe you rock! Many thanks for scanning and posting these. Further confirmation that I live in the wrong
sartorial era . . . but at least I'm not alone!

 

[flat-top]

OT:
Here's a close up of that RRL shirt fabric:

 

[Guttersnipe]

that doesn't surprise me somehow. AA seems like it was aimed at the more mature, rather conservative man, don't you think ?

I don't think AA was aimed at a mature or conservative consumer per se. AA was a trade publication, as such it was aimed at retailers and wholesalers - and they really were about the business of selling clothes. For example, each issue originally came with a separate wholesale price key for the various advertised product (usually these are missing because cautious merchants removed them to avoid carelessly disclosing confidential wholesale information). What's more, they almost always contain one article about consumer demographics, marketing strategy, or sales techniques.

IMHO, the reason for AA's relative sartorial conservatism was that 1) the editors wanted the fashion advise they dispensed to industry insiders to be as generally and broadly applicable as possible, and 2) the editors were conscious about not advising their readers to adopt / embrace trends that might turn out to be flash-in-the-pan fads. In fact, I have seen issues that explicitly panned a fashion trend one year only to subsequently lauded the same fashion trend as wonderful the the next year.

 

[herringbonekid]

IMHO, the reason for AA's relative sartorial conservatism was that 1) the editors wanted the fashion advise they dispensed to industry insiders to be as generally and broadly applicable as possible, and 2) the editors were conscious about not advising their readers to adopt / embrace trends that might turn out to be flash-in-the-pan fads. In fact, I have seen issues that explicitly panned a fashion trend one year only to subsequently lauded the same fashion trend as wonderful the the next year.

both of which are 'conservative':

1- keep it general and broad rather than specific or niche.

2- don't accept change too quickly (but if the band wagon is off and running get on it !)