another NOS shirt find

[esteban68]

I got this 'Luvisca' short sleeved 'sports' shirt yesterday at a local charity/thrift shop, still in it's packaging though I removed it to photograph then carefully replaced it;

I am guessing early mid 1950's due to a couple of ad's here with similar shirts; http://www.historyworld.co.uk/advert.php?id=1360&offset=0&sort=0&l1=Fashion+&+Clothing&l2=Menswear http://www.historyworld.co.uk/advert.php?id=1678&offset=0&sort=0&l1=Fashion+&+Clothing&l2=Menswear
and here's one from the shirts makers for a long sleved shirt. http://www.historyworld.co.uk/advert.php?id=496&offset=0&sort=0&l1=Fashion+&+Clothing&l2=Menswear

 

[Baron Kurtz]

The type o the labels say 70s, maybe even 80s. Style is very 70s. They were into reproducing the 1950s sports styles, and didn't quite hit it just right.

bk

 

[Gene]

Late 70's or early 80's, but good that it's 100% cotton and not a poly blend.