"National Retail Clothier" Magazine, Dec. 15, 1927

[Bugsy]

INCREDIBLE!! The styling is classic. Now if only the prices were the same.

 

[thunderw21]

Article: Quality Window Displays Sell

 

[thunderw21]

Article: Advertising Overcoats

 

[thunderw21]

Very Useful Style Chart and Cartoon

The amount of colors that were available is amazing:

 

[Marc Chevalier]

Thunder hits it out of the ballpark again! I bow to you ... this thread is a supreme piece of work.


The word that comes to mind is: GREATNESS!! :eusa_clap


.

 

[thunderw21]

Short Article: Derbies on Campus

 

[thunderw21]

Ad: Color

 

[thunderw21]

Short Article: Anti-hat Ad

 

[thunderw21]

Ads

Natural colors were the thing:

 

[thunderw21]

Short Article: Close to Home

This article hits close to home for me: Boone, Iowa is my hometown. Even so, I've never heard of H.T. Cook Clothing Co. Undoubtedly competition for my great great-grandaddy's shop, J.C. Petersen Clothing Co. of Boone.

 

[thunderw21]

Ads

This one is for bugsy:

And that should do it.

 

[thunderw21]

Thunder hits it out of the ballpark again! I bow to you ... this thread is a supreme piece of work.


The word that comes to mind is: GREATNESS!! :eusa_clap


.

Thanks Marc!

 

[IndigoFanatic]

I find it particularly funny that they tell you to look at a picture of people sitting in the stands of a baseball game to see how much blue there is, except that it's a black and white photo...

Also, I was rather shocked to see an add for an Izod sweater. I would never have figured they were that old of a company.

 

[Marc Chevalier]

.



Read the final paragraph in the article below ... and keep in mind that it was written in 1927.

 

[Marc Chevalier]

.


To any stubborn 'experts' who insist that tuxedos in the Golden Era never had notch lapels or pocket flaps, see below.

 

[thunderw21]

.


To any stubborn 'experts' who insist that tuxedos in the Golden Era never had notch lapels or pocket flaps, see below.

Single button at that.

 

[Feraud]

Would it be possible to see a larger scan of this page?
I would love to read what hats do to men's heads.

 

[thunderw21]

Would it be possible to see a larger scan of this page?
I would love to read what hats do to men's heads.

Sorry, I tried but the detail just isn't there. It's really small in the magazine.

 

[Marc Chevalier]

Yup. That's because the advertisement isn't being run in Thunder's magazine; it's just a small printed photo of an ad being critiqued in an article about that ad.


In other words, we're looking at Thunder's digital photo of a 1927 printed photo of a 1927 ad. The details have been lost in 'translation'.

.

 

[thunderw21]

Bump up with the other NRC mag. thread.


I have two other NRC magazines I've been keeping in reserve that I'll post soon.